Bio

Éric Théoret

Creative Director

Born in 1967 in the cosmopolitan city of Montreal, Éric Théoret is a photographer, graphic designer, and musician. Since the 1990s, he has concurrently worked in design studios, as a songwriter and guitar player with local groups, while pursuing creative projects in interactive arts and in photography. These seemingly separate paths eventually rub off on each other, trading influences, broadening the spectrum to form an experience that draws from both the rational and the creative side of the mind.

Éric has created a vector font for graphic arts magazine Rectangle (1987), published an album of original music with group Les Michels (1995), produced interactive 360° tours for Google Maps (2014), directed short film Midsummer Reverie (2017), and has participated in collective and solo art shows as a digital artist and as a photographer (2017–).